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Disgraced sports stars Ben Cousins and Scott Miller are on a media tour, pledging to ‘pay back’ society. One question the media isn't asking: who is paying them?

Of course, disgraced sports stars who say they’ve turned a corner are free to pursue whatever business ventures they choose, including profiting from sharing their lived experience.

But it’s the media's job to distinguish publicity from public interest and not couch a business promotion in the language of “giving back to the youth”.
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